Background
This activity will draw upon the very best climate science information to create compelling graphics, vivid animations and short video reports that make climate variability and change an issue of vital interest to climate professionals and average citizens—not remote and abstract, but local, concrete and relevant. Drawing upon research efforts within CICS, as well as studies like the 2009 USGCRP Global Climate Change Impacts in the United States report this content will be distributed to a variety of media partners at both the local and national level, and on the Climate Central and NOAA-related websites.
Work Plan
Drawing upon the popularity of ESPN’s SportsCenter, Climate Central will produce two-minute climate segments called ClimateCenter. ClimateCenter will routinely utilize the data, maps and forecast products produced by NOAA scientists to better connect climate science to news and weather events in an engaging, familiar format. The ultimate goal of ClimateCenter is to establish the routine relevancy of climate science information and provide the climate context to extreme weather and news events. ClimateCenter also seeks to raise climate literacy by showcasing the findings of the upcoming National Assessment report.
